What is Motion Graphics?

What is Motion Graphics and what are they good for? 

Motion graphics is basically a process where you give a motion to a graphic, simple right? Imagine you want to give a motion to a text or a design asset, for example your logo. You can set these assets to motion, for let's say 2 seconds, by setting their start position on and then setting their end position on x and/or y axis (when working in 2D composition).

Motion Graphics were first used in the 1950s by film studios to move their film titles. Still to this day the film opening credits are used. However, they are also widely used in TV, broadcasting, across social media channels, in websites but mostly in explanatory videos.

Power of Explanatory videos & Motion Graphics

When I joined one of the biggest corporations in the world, I quickly realized that there is a need for effective and clear communication. I was part of a team who managed a service for customers from all of the world. In order to improve our internal and external communication I started developing a intranet website where I could talk about the complex ideas of the service I've managed. The goal was to find a way to describe complex ideas in Layman Terms, meaning the easiest way possible.

‍Keep it simple, so everybody could understand. Adobe After Effect and Adobe Premiere Pro came in handy, I wrote scripts, produced, shot b-rolls, record voice overs, and edit the explanatory videos. The work I've made was well received and we were able to speed up our workflow bust mostly we helped our customers to better understand the complex ideas they were facing. It gave me the opportunity do educate my customers and coworkers I was working with.

Why do you need Motion Graphics Videos?

• Perfect to break down your complex ideas: such as job processes, workflows, new software features, etc.
• Boost your engagement: by grasping viewers' attention. It's more effective to have access to a video content, which you can see, hear, play and pause wherever you are whenever you want, and observe how the complex ideas are solved.
• Creative Freedom: Unleash your creativity. Having professional Motion Graphics video can have a great impact on its audience. Engage with your audience, educate them.

“After Effects has dramatically affected the digital editing industry by increasing the quality and frequency of visual effects in entertainment… There’s nothing that can’t be visualized on screen now the only limitation is one’s imagination and knowledge of software such as After Effects.”

Nate Garcia, Digital Editing Instructor at New York Film Academy

What's next? 

As industry professionals say, by producing a video that "doesn't look good, you are probably going to disturb it". Please make sure you understand these tools and practices used when producing a content. As you may or may not know, we produce content to communicate information and ideas. It is a process of decision makings made by specialist in this field. The process consists of several phases, from brainstorming, scripting, creating a storyboard, writing a shot list, to animation, render, distribution etc. Feel free to send us an email if you have any questions.

Source: 

• https://www.adobe.com/uk/creativecloud/animation/discover/motion-graphics.html#what-are-motion-graphics-used-for
• https://www.nyfa.edu/student-resources/what-is-adobe-after-effects