What is a podcast and why they are so popular?

Why they are so popular and why you should start a Podcast?

But wait! What really is a podcast? It is basically an audio or video content which you can download, or you can subscribe to. Imagine a radio show which you could listen to whenever you want wherever you want. Podcasts are primarily an audio content, first introduced in 2000. In 2005, Apple added support for podcasts to its iTunes app. With internet and hardware being more accessible for everyday users, podcast started to be widely used.

According to the study listed below, more than 23% of all internet users listen to a podcast. Meaning, more than 500.000.000 million people listen to a podcast, per year. Nearly half of them listen to podcast more than 1 hour a week! Australia and US are top on the list, however between 40-48% people in Europe, depends on country, listen to at least 1 hour per week.

Why there are so many people listening to Podcast?

It is so convenient to listen to a audio podcast. Most of the smart phones these days have their podcast app already pre-installed, at no cost, right there in your smartphone. You can listen to your audio podcast while running, cooking, whatever you do, wherever you are.

Video podcasting is booming!

It is expected that video podcasts are going to be preferable format in the following years. Video podcasts report 27% higher engagement compared to the audio podcasts. YouTube is mostly used with Spotify on the second place. Young generation between 16-24 years old watch video podcast. More than half of podcast users prefers video over audio podcast because of facial expressions of the host are having. Video podcast gives its viewers the feeling of connecting with a host more.

Why do you need to start a Podcast?

• Great to build relationship with audience: It helps you to create a community, and connect with your audience in deeper level
• Perfect to expands your reach:  It is proven that they boost your online presence and your search engine visibility (SEO)
• Express your brand: Podcast listeners and podcast viewers are deeply engaged, they are more likely to take action.

"Launching your podcast on YouTube gives you ready-made tools for growth, visibility, and revenue, thanks to the platform’s dedicated support and massive user base.”

Tim Katz, VP of Podcast Partnerships at YouTube

What's next?

Thinking of starting a podcast can be an easy task to do but not simple to process. Before moving forward, please make sure you understand how to use the hardware and software when starting a podcast. As you may or may not know, we produce content to communicate information and ideas. It is a process of decision makings made by specialist in this field. The process consists of several phases, from brainstorming, scripting, writing a shot list, to distribution etc. Feel free to send us an email if you have any questions.

Source:

• https://www.emarketer.com/content/next-year-first-time-less-than-half-of-digital-audio-listeners-won-t-podcast-listeners
• https://newsroom.spotify.com/2024-06-28/250000-video-podcasts-and-counting-creators-and-audiences-are-embracing-video-content-on-spotify/
• https://www.vulture.com/article/a-chat-with-youtubes-podcast-partnerships-lead.html
• https://www.edisonresearch.com/the-infinite-dial-2023-australia-from-edison-research/