VIDEO WORKS
The main purpose of a video work is to communicate information and ideas we have. Nothing you see on your screen is done by accident, it is filmmakers' job to create an experience for the audience.
Making a short or a long video, document or a film, is a process of decision making. It is a process made not just by a director but also by all individuals in the production team. Small production teams consists of a few specialist while big productions teams may consist of dozens of specialist, however the number may vary from project to project.
IT STARTS WITH AN IDEA
When thinking about making a video, you need to ask yourself "If I do this video, how will my audience react to this video?"
OUR APPROACH
- Having strong vision.
- Planning is everything.
- Leading with transparency.
- Post-production is storytelling.
Every video project is a step-by-step process that turns your idea into a finished product. Balancing creativity with strong planning is key. Making a video starts with an idea. Next comes planning, teams involved decide where to shoot, what gear to use, and of course they create a schedule. The director leads the shoot, guiding the actors and crew to capture all the shots. Director works together with producer to make sure everything is shot and on time. Editors then transforms raw footage into a clear and engaging way to bring the director’s vision and clients idea to life. Colorists set the tone and mood for the entire video, to ensure a consistent look that supports storytelling.
Video just like photo, both are made to be seen. At the end of the process the final output is distributed. Mainly to social media channels, theaters, festivals etc. Critical phase of every video project. It says whether and how your video reaches its audience. Without well-planned and effective distribution your content loses its potentials you lose your brand awareness and viewers' engagement. The content is useless unless it reaches the right people.
- Know Your Audience - who are we talking to?
- Find Your Audience - where your audience actually is?
- Communicate with Your Audience - how to engage with your audience?
- Analyse, Learn, Repeat - track performance across all channels, what works, what doesn’t?
Source
- David Bordwell, Kristin Thompson, Jeff Smith. Film Art
- Peter W. Rea, David K. Irving. Producing and Directing the Short Film and Video
- Michael Rabiger, Mick Hurbis-Cherrier. Directing: Film Techniques and Aesthetics
- Prof. Uğur Şener, El Mabrouk El Kedro. The Mediating Role of Social Media and Customer Engagem..
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