MOTION GRAPHIC VIDEOS
The main purpose of a video is to communicate information and ideas we have. Nothing you see on your screen is done by accident, it is Motion Graphics Editor's job to e.g. explain a complex idea.
Just like in film production, motion graphic videos is no exception. Making a short or a long video, document or a film, is a process of decision making. It is a process made not just by a director but also by all individuals in the production team. Small production teams consists of a few specialist while big productions teams may consist of dozens of specialist, however in this process, a client, producer and Motion Graphic Editors are involved.
IT STARTS WITH AN IDEA
When thinking about making a video, ask yourself "If I do this video, how will my audience react to this video?"
OUR APPROACH
- Having strong vision.
- Planning is everything.
- Leading with transparency.
- Post-production is storytelling.
Every video project is a step-by-step process that turns your idea into a finished product. Balancing creativity with strong planning is key. Making a video starts with an idea. Next comes planning, creating a brief and setting up a schedule. The producer works with client to make sure everything is produced and on time. Editor communicates with producer and producer with client in order to transforms client's idea into a clear and engaging way.
Motion Graphic Video just like any content, they are made to be seen. At the end of the process the final output is rendered and exported into final product. Mainly to social media channels, intranet networks, etc. The goal is to explain complex ideas. Make sure it reaches the right people.
- Know Your Audience - who are we talking to?
- Find Your Audience - where your audience actually is?
- Communicate with Your Audience - how to engage with your audience?
- Analyse, Learn, Repeat - track performance across all channels, what works, what doesn’t?
Source
- David Bordwell, Kristin Thompson, Jeff Smith. Film Art
- Peter W. Rea, David K. Irving. Producing and Directing the Short Film and Video
- Michael Rabiger, Mick Hurbis-Cherrier. Directing: Film Techniques and Aesthetics
- Prof. Uğur Şener, El Mabrouk El Kedro. The Mediating Role of Social Media and Customer Engagem..
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